Benefits of Publishing Tech News on Your Software Company Website
Software companies around the world are discovering that publishing tech news on their websites has become a strategic imperative.
From Silicon Valley to Bangalore, tech startups and enterprise giants maintain active blogs and news sections to share product updates, industry insights, and innovations.
In fact, over 80% of Fortune 500 companies now have a dedicated corporate blog.
Additionally, a 2024 survey found that only 7% of B2B marketers lack a content strategy, meaning 93% are actively investing in content marketing.
This global trend reflects one simple truth: Regularly publishing tech news brings tangible benefits to software companies.
In this article, we will explore those benefits in depth.
Let's start!
Introduction to Tech News Publishing in the Software Industry
Publishing tech news on a company website can take many forms, such as content about
Engineering breakthroughs
Press releases on new product features
Articles by the CTO on emerging tech trends
Case studies of client solutions
The key commonality is that the content is original, company-branded news or insights published on the company’s own web domain.
This practice has evolved from the early “company bulletin” days into a sophisticated content strategy adopted by companies worldwide.
Surveys indicate that B2C companies with blogs generate 88% more monthly leads than those without.
However, what is driving this universal adoption? Publishing your tech news invites significant advantages in:
Visibility
Credibility
Growth
1. SEO and Traffic Benefits
One of the most immediate benefits of publishing regular news articles on your site is the boost to search engine optimization (SEO) and organic traffic.
While many software companies are yet to adopt news publishing as part of their strategy, this gap presents a significant opportunity for those who take action.
In fact, every new tech news post is a fresh opportunity to rank for keywords on search engines. This means connecting your company with potential customers who are searching for relevant information.
Furthermore, statistics show that companies that regularly put blogs receive 55% more website traffic than those that don’t.
Additionally, blogging can lead to a 434% increase in indexed pages on search engines.
Small software companies see an even bigger impact. One study found 126% higher lead growth for small businesses that regularly blog about new technologies on their websites. All this leads to a better return on investments (ROI): marketers who prioritize blogging are 13 times likely to see positive ROI for their efforts.
In the words of Lee Odden, CEO of TopRank Marketing, “Content is the reason search began in the first place.” This famous quote highlights that valuable content is in the mind of what users seek online.
2. Building a Brand Authority
Consistent content filled with powerful insights establishes your company's authority in your domain.
Readers begin to see your team as experts rather than just vendors when the website features content:
Analyzing industry trends
Discussing new technologies
Sharing expert knowledge
According to a 2024 global survey by Edelman and LinkedIn, 75% of decision-makers say blog content is a more trustworthy basis for assessing a company’s capabilities than traditional marketing materials.
It’s no coincidence that many top tech CEOs and CTOs are also prolific content creators either by writing blogs, articles, or appearing in company videos and podcasts.
Dustin McKissen, CEO of a tech consultancy, put it this way: The good news is that CEOs who are genuine thought leaders end up running innovative, industry-leading companies. Founders who successfully position themselves as thought leaders are better able to attract the attention of investors.”
3. Customer Trust and Engagement
Publishing tech news on your website is also a direct channel to engage your existing customers and build their trust in your company.
You keep a conversation going with users beyond just transactional interactions when you consistently:
Share updates
Tips
Insights
Importantly, customers today prefer to learn about companies through content and not advertisements. A Harvard Business Review study found that 70% of people would rather get to know a business via articles than through advertisements.
In fact, a well-written tech blog post or news story provides value and information, whereas an ad simply pushes a message.
When you feed your audience’s appetite for knowledge, you also gain their goodwill. They spend more time on your site, become more educated about your solutions, and view your brand more favorably.
Consider also how publishing news about your product updates or improvements can enhance transparency.
For example, if your SaaS platform releases a new feature and you publish a detailed blog explaining why you built it and how to use it, customers feel “in the loop.” Even discussing challenges or how you addressed a recent outage in a release builds credibility.
Many giant companies, such as Google, HubSpot, and Amazon, use their blogs to communicate such information. As a result, customers view them as honest partners.
A 2023 consumer survey indicated that 61% of online consumers in the U.S. have made a purchase based on a blog’s recommendation.
However, engagement is not just one-way. Notably, B2C content on company blogs gets nearly 10 times more shares on social media on average, extending your reach at no extra cost.
4. Competitive Edge and Investor Confidence
Publishing a steady stream of news and insights can give your software company a competitive edge by keeping you at the top of your mind and demonstrating momentum.
When customers, partners, or even competitors see your site constantly updated with new developments, they perceive you as more active and innovative. It creates a sense that you are ahead of the curve.
In one survey, 54% of decision-makers said that strong thought leadership made them realize that other vendors (besides their current one) might better understand their needs.
In practice, this means that if your company produces updated technology content, you can attract customers from competitors who don’t demonstrate such expertise.
Consistent tech news updates thus become a competitive weapon, which is an ongoing soft sell that your products and people might serve clients better.
Case Studies
Microsoft (Enterprise – Software & Cloud)
Even tech giants leverage company news to their advantage. Microsoft’s website features a rich News Center and engineering blogs (for Azure, AI, Research, etc.) that publish articles almost daily.
This steady flow of content keeps Microsoft in the broader tech conversation beyond its product releases. Notably, Microsoft’s thought leadership in areas like responsible AI is often communicated via its blog posts, which are then picked up by the media.
HubSpot (Scale-up – Marketing Software)
HubSpot turned its website into a hub of industry news, how-to guides, and research and effectively became a media outlet in the marketing domain. This inbound content engine now yields over 4.5 million monthly visitors and is the top source of new leads for HubSpot’s business.
Final Words
In 2025, consistently publishing tech news on a software company’s website will have more advantages.
Software firms aligned with this practice are seeing concrete gains: Their websites rank higher and draw more traffic, their brands are respected as thought leaders, their customers remain loyal and engaged, their recruiting pipelines strengthen, and investors view them as dynamic and trustworthy.
So, don't miss out on this opportunity! Contact us to develop one of the finest content for your website. We have a team of expert writers who can help you rank better on search engines and bring clients via organic SEO. View work samples.
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