Where Should You Share Your Blog Posts to Get More Traffic?
It’s exhausting. You think of a great topic, write a quality blog, and publish it hoping it will get you some eyes, but—*crickets*. And it’s the same story with every new blog you post. It almost makes you rethink if the effort is even worth it.
But the truth is, when you’re confident about your blog's content and quality, the problem generally lies in your content marketing and promotional strategy. You can write a top-notch blog, follow all the SEO rules, and include several backlinks—but people won’t see it unless you show it to them.
In this article, we’ll walk you through the best strategies for sharing your blogs and getting more traffic. You’ll learn:
A relevant thumb rule for promoting your content
The best places to share and promote your blogs
How to choose the promotional channel that works best for you
A Thumb Rule for Promoting Your Blogs
When promoting your blog, your audience is the first and most important thing to think about. You need to have a clear idea of who you’re writing for, before you think about where to share your articles.
Zero down on a list of your target audience, do some research, and think of where they spend most of their time online. With this, you’ll have a clear foundation to start promoting your blogs to the right people, at the right place.
Here’s a list of questions to get the ball rolling:
Who is most likely to benefit from my content?
Where will they most likely be found?
What’s their preferred content consumption format?
Best Platforms to Promote Your Blog and Increase Traffic
1. Over Email Lists
Have an email subscriber list? Great! If not—it’s time to start building one. Your email subscribers are people who are already interested in your product/service. It’s gold. These are people who want to hear from you, so it’s important to use the list to the fullest.
Set up an automated campaign using a reliable email marketing software. Use it to draw your audience’s attention to your latest articles and any new updates. But don’t just stop there—you can also promote your older articles with a fresh lens. Following this, Sharon Gourlay from DigitalNomadWannabe gets over 10,000 page views/month solely from her emails.
Best suited for: Any business with a subscriber list.
2. On LinkedIn as Posts
Depending on your target audience, LinkedIn can be a goldmine for sharing your blog posts. The users in the platform mean business—so they’re more likely to be attracted to insightful posts relevant to their industry.
But reaching the right people can be tricky in LinkedIn’s saturated channel. It helps to join groups in your target industry, since it allows you to build and reach a network that resonates with your content. When you share your blogs here make sure not to just drop a link and leave. Serve it with a powerful hook or intro that tempts your audience into wanting to learn more and heading to your blog.
Best suited for: B2B blogs. Ideally marketing, advertising, and similar fields.
3. Head to Reddit & Quora
Community platforms like Reddit and Quora are filled with curious people looking for authentic content. If you use it right, these platforms can drive traffic to your blog like a moth to a flame.
The key here is to avoid being overly promotional. People come to these platforms for answers and discussions, not advertisements. So, find the right subreddits or spaces where your target audience is active. Offer genuine value—answer questions thoughtfully, share expertise, and then link back to your blog as an additional resource.
For example, if your blog covers SEO tips, you can provide valuable insights in an SEO-specific subreddit, and post it with a link to your blog for more in-depth information.
Best suited for: In-depth blogs, guides, and tutorials. Great for tech.
4. Write X (Twitter) Threads
While it’s true that X is over-populated, there is still a way to stand out. We’re talking about X (Twitter) Threads. These are basically a bunch of tweets strapped together as a single post. They work wonders in talking about a topic and capturing user attention in a unique way.
You’ll just have to break your blog into bite-sized insights and share them over a multi-tweet thread. Each tweet should build on the last, leading your followers deeper into your content.
You can use this method to share tips, data points, and key takeaways from your blog posts. End the thread with a link to your blog, and you’ll have interesting traffic swarming into your blog in no time.
Best suited for: Industry news, quick tips, insights, or blogs with actionable advice.
5. YouTube as Podcasts
Before you skip this point—no, you don’t need a full-blown channel with fancy production to use this platform. Simply repurposing your blog content into engaging audio-visual conversations is a great way to make your content binge-able, while establishing a stronger connection with your audience.
YouTube is the 2nd most popular website in the world. While podcasting attracts over 546 million active listeners. So it’s no surprise that combining the two gives you a powerful recipe to promote your blog. To take things slower, you can start things off by making guest appearances on podcasts in your niche.
Best suited for: Opinionated posts, expert views, industry insights, and more.
6. TikTok/Instagram
People are already chronically online, so why not make use of it? Platforms like TikTok and Instagram will need you to repurpose your blog’s content into short, snappy videos. You could create quick clips highlighting the most compelling points of your blog, asking a question, or showcasing your topic in a clever way.
For example, if your blog is about the latest fashion trends, you could create a TikTok video showcasing the different styles in quick, 5-second transitioning clips. In the caption, you can expand on the topic and drop a link to your blog for the curious audience.
Best suited for: D2C blogs on lifestyle, pop-culture, consumer products, and more.
Key Takeaway
Getting traffic to your blog is no easy task, but it does become simple once you crack how to promote it. Start by understanding who your audience is and knowing where you’re most likely to find them online.
These are the places you’ll want to promote your blogs the most. Become consistent in these spaces, offer value, and make your presence felt—and you’ll find an increase in traffic to your blog.
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